Marketing for Non-Professionals

Training: Sales, customer service and collections  Program Length: 08 hours

THIS COURSE IS MEANT FOR

Managers, sales executives, customer service staff, call centers and all areas involved in the selling process.

DEVELOPING COMPETENCIES

Customer service, business spirit, listening, company sensitization and communication.

 

 

OBJECTIVE

Setting and understanding how marketing looks to satisfy the consumer’s requirements through their needs research, to adequate products and/or changing services, desires and consumer preferences.

TOPICS

I. INTRODUCTION

A. Marketing Antecedents

B. Marketing Concept

C. Marketing Basis

D. Marketing Nature

II. STRATEGIES FOR MARKETING DEVELOPMENT

A. Marketing Function Elements

B. Advertising and Media

C. Art and Design

D. Internal and External Support

III. MARKET STRUCTURES

A. Market and Competitors

B. Perfect Competition

C. Marketing Element’s and Techniques

D. Products

E. Consumer

IV. MARKET RESEARCH

A. Research Processes

B. Planning and Product Development

C. Brand

D. Packaging

E. Price

V. MARKETING DEVELOPING PLAN

A. Situation Analysis

B. Taking Strategic Decisions

C. Taking Operational Decision

D. Marketing Plan Structure

BENEFITS

  • Having the elements to promote products and services that allow to provide a captivating market.
  • Strengthening the competitive image.
  • Better profitability.
  • Having a competitive advantage.

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