Techniques for selling to the mind
Catalog Area: sales, customer service and collections
Duration: 8
Modality: online and Face-to-face modality
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OBJECTIVE:
By the end of the session, the participants will understand the difference between the “traditional sales” and the “Neuro-sales” to help in their personal and professional development.
BASIC COURSE INFORMATION:
ADDRESSED TO:
AGENDA
- DIFFERENCES BETWEEN “TRADITIONAL SALES” AND “NEUROSALES”.
- We are all a commodity.
- Strategically connecting the products, services or brands in the consumer’s mind.
- WHAT IS OUR CORE COMPETENCE?
- What makes a company different and competitive?
- Market access: being close to the customer.
- Integration: Productivity for achieving flexibility or confidence in the product.
- Functionality: Giving bigger benefits to the costumer.
- THE 3 BRAINS.
- Reptile Brain, Limbic Brain, Cortex Brain.
- Formula that decides the purchase: ATTENTION + EMOTION + REMINDER = PURCHASE.
- THE SYMBOLIC VALUE OF THINGS.
- The one in charge.
- You, Your Culture, the Biology.
- 20 NEUROTIPS OF IMMEDIATE APPLICATION.
BENEFITS
Stay updated in the current processes for an effective sales presentation.
Have the knowledge, skills and necessary attitudes to perform the required sales activities in order to cause an impact in the market.